They found her 'Head and Shoulders' on the beach
/Mick Hume - Is that the fin of a fearmonger?
Whether the fin thing spotted off Cornwall belongs to a killer shark, a basking surfer, a dunkin’ dolphin or a “porbeagle”...one thing is clear. It marks the summer’s first sighting of a Great White Metaphor for an all-at-sea society...
Then again, maybe it’s not a metaphor at all. I seem to recall that Ernest Hemingway once told those searching for hidden meanings in The Old Man and the Sea that the old man represented an old man, the sea was the sea, and the sharks were just sharks.

Looks good at first glance but it seems the lion's share of the revenue is earned by the top 15% of blogs. 
I think it's to create the impression that they are more popular/influential than they really are. 
