The Daily Hyperbole, cluck, cluck!
/The campaign that changed the eating habits of a nation
Boycott of battery chickens forces supermarkets to think ethically
I think there is still some way to go before the Indie can substantiate its ludicrous claim, don't you?
Boycott of battery chickens forces supermarkets to think ethically
This is, of course, The Independent claiming some of the credit for 'changing the eating habits of a nation' and displaying an impressive graph to reinforce its claims. But further down the article are some real facts. Only 8% of chickens reared in the UK are 'free range'. That means that there are still 736,000,000 'standard' chickens being churned out yearly.Sales of factory-farmed chickens have slumped since a high-profile campaign raised awareness of the cruelty at the heart of the poultry industry and implored consumers to pay more to improve the animals' welfare.
In a victory for campaigners who have fought to expose the short and brutal lives of broiler birds, shoppers have bought millions more free-range and organic birds while leaving mass-produced chickens on the shelves. Sales of free-range poultry shot up by 35 per cent last month compared with January 2007, while sales of standard indoor birds fell by 7 per cent, according to a survey of 25,000 shoppers by the market research company TNS.
I think there is still some way to go before the Indie can substantiate its ludicrous claim, don't you?
