Pink for a girl, blue for a boy

Women may be hardwired to prefer pink

The long-held notion that girls prefer pink while boys prefer blue may hold some truth, suggests a new study. And moreover, there might be a biological basis for why women prefer pink – or at least more reddish colours than men, say researchers. The authors of the new study say their findings support the theory that colour vision evolved in humans in part to help females spot ripe fruit such as red berries.