Run around London and shit in the street

Few women doing enough exercise
More than 80% of women are not doing enough exercise to benefit their health, and young women are only half as active as male counterparts.

And women desperately need greater sporting role models than the wives and girlfriends of football stars, it says.

(Well, we need to counter all those size zero models who obsess about putting on an ounce of fat don't we. Oh! Hang on.)