“I think we’re fooling ourselves a little bit in how much change is needed,” Michael Skoler of American Public Media said. The needed transformation lies well beyond the use of new tools. “People expect to share information.” But that goes against our ethos – getting the scoop, keeping it exclusive. Nor does allowing people to participate in, not just respond to, our work come naturally. “Deep in our souls we feel like that’s dumbing down our journalism. I would argue that it’s smartening it up.”