Web Strategy by Jeremiah: How to evolve your irrelevant corporate website

Jeremiah Owyang, has some interesting things to say about web marketing and the irrelevance of corporate sites.  Much of what he is saying could be applied to political websites. Unless you understand, incorporate and adapt to what is happening everywhere else on the web the chances are that your website, whether it's a faux 'personal' politicians 'blog' or the website of a political party will, at least to some extent, be behind the curve if not completely out on a limb.