US market research company Avenue A / Razorfish surveyed 475 consumers across "all demographics" in July. The findings show the usual divide between what the loud techno-elite minority cares about, as compared to the quiet mass-consumer majority. Some of the results:

• 47% never share bookmarks
• 44% never use RSS feeds
• 65% never use tag clouds
• Almost all read the "most popular" or "most emailed" items on sites
• 92%+ use the web when making product buying decisions (research, reviews, retailer location, price comparison, etc.)
• 54% start their product research at a search engine
• 68% never use mobile phone to listen to music
• 76% never use mobile phone to watch video.
• 64% never use mobile phone to check headlines.