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HD DVD does a Betamax

It's Blu-ray by a length.
Crunchgear:

HD DVD’s booth at CES was a sad, sad sight to see. You could tell by the demeanor of everyone working the booth. They knew. Blu-ray’s booth was less than 20 yards away and they were rocking out and people were milling around trying to watch demos, take pictures with Captain Jack Sparrow and the Spartans from 300. Don’t get me wrong, I’m in HD DVD’s camp, but how are they going to recover from Warner Bros. departure?