denialism blog : Don't Give Your Friends Fees this Holiday Season!

There are many good reasons to give hard cash rather than a gift voucher/card this Christmas but a compelling one is that so many gift cards never get redeemed.

Best Buy is even counting unused gift cards as a source of revenue: "...in its fiscal 2006 annual report, the retailer Best Buy revealed a $43 million gain from gift cards that were unlikely to be used."